Empresa: Michael Page
Provincia: hibrido
Población:
Descripción:
**Perfil buscado (Hombre/Mujer)**
**Strategic Marketing Leadership**
– Drive the global transition of the company´s feed marketing strategy, focusing on expanding into priority markets such as China, Japan, Korea, and KSA.
– Develop comprehensive marketing strategies and frameworks to identify, evaluate, and capitalize on growth opportunities in target regions.
– Lead the creation of annual and long-term marketing plans with clear objectives, timelines, and KPIs for measuring success.
– Build frameworks to integrate global marketing intelligence into decision-making across the company.
**Market Identification and Global Expansion**
– Conduct in-depth market research and competitive analysis for target regions to uncover new opportunities and understand market dynamics.
– Develop and execute go-to-market strategies tailored to cultural, economic, and regulatory conditions in priority markets.
– Collaborate with business development and regional sales teams to ensure effective market entry and sustained presence.
**Team Management and Development**
– Lead and mentor a high-performing marketing team, including experts in market intelligence, analytics, and product development.
– Foster a culture of collaboration, innovation, and data-driven decision-making within the team.
– Oversee resource allocation and ensure the team is equipped to deliver insights, campaigns, and strategies that drive results.
– Provide professional development opportunities and establish clear performance goals for team members.
**Strategic Market Intelligence and Analytics**
– Oversee the development of a robust market intelligence function to track trends, analyze customer behaviour, and identify competitive threats in global markets.
– Leverage advanced analytics tools to inform market segmentation, pricing strategies, and performance tracking.
– Translate insights from market intelligence into actionable marketing initiatives, enhancing the company´s positioning and value proposition.
**Product Development and Innovation**
– Partner with product development teams to align marketing strategies with the introduction of new and existing feed products.
– Define tailored value propositions and marketing approaches for specific customer segments in target markets.
– Work closely with RandD to ensure emerging customer needs and trends are incorporated into product planning.
**Brand Positioning and Campaign Management**
– Elevate the company´s brand positioning in priority markets through targeted campaigns, partnerships, and digital engagement strategies.
– Develop global campaigns that emphasize its leadership in sustainable agriculture and premium animal feed products.
– Ensure consistent messaging and alignment of branding across all communication channels and regions.
**Stakeholder Engagement and Leadership**
– Provide strategic market insights and recommendations to executive leadership to guide business planning and investment decisions.
– Collaborate with internal stakeholders, including sales, supply chain, and regional managers, to align marketing initiatives with organizational goals.
– Represent the company at industry forums, trade events, and global conferences to enhance brand visibility and thought leadership.
**Industry Stability and Growth**
**Career Growth and Development**
– Bachelor´s degree in Marketing, Business Administration, or a related field (MBA preferred).
– 10+ years of experience in strategic marketing, market intelligence, and global market development.
– Proven expertise in agriculture, large-scale animal feed markets, or related industries is highly desirable.
– Strong understanding of priority markets such as China, Japan, Korea, and KSA, including market dynamics and customer preferences.
– Leadership experience managing multidisciplinary teams, including market intelligence, analytics, and product development functions.
– Proficiency in utilizing data analytics tools and CRM platforms to inform and enhance decision-making.
– Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
– Experience in designing and implementing go-to-market strategies for complex, multinational businesses.
– Ability to adapt to dynamic environments and work effectively within diverse, multicultural teams.
La empresa se especializa en procesar, comercializar y vender diversos productos forrajeros. Sus ofertas incluyen alfalfa deshidratada, mezcla de grasses, pasto de centeno, festuca, silo de maíz deshidratado y pellets como pellets de alfalfa deshidratada y paja.
La empresa opera cinco instalaciones de producción con un centro de distribución en Vila-sana. Su oficina central está en Fondarella, Cataluña. Estas instalaciones producen en conjunto más de 370,000 toneladas métricas anuales.
– La oportunidad de liderar iniciativas de marketing global transformadoras para una importante empresa agroindustrial.
– Una cultura de trabajo colaborativa y dinámica que valora la innovación y las estrategias basadas en datos.
– Paquete de compensación y beneficios competitivo.
– Oportunidades de avance profesional y desarrollo profesional dentro de una organización global.
– Posición híbrida.
Tecnologías: Marketing,
Tipo de Contrato:
Indefinido
Salario: Sin especificar
Experiencia:
Funciones: Marketing
Descubre más: https://www.tecnoempleo.com/sr-manager-global-strategic-marketing-michael-page/marketing/rf-033916c742be8388f14b
