Empresa: Page Personnel
Provincia: Barcelona
Población:
Descripción:
Perfil buscado (Hombre/Mujer)
Have overall responsibility for regional execution of the global marketing analytics strategy including:
• Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools
• Regular review and maintenance/optimization of key platforms, dashboards and reports – Power BI, Google Analytics, Google Tag Manager, etc.
• Develop and maintain data processes from multiple data sources
• Work with relational databases to ensure the validity of reported information.
• Troubleshoot and correct data quality issues
• Train the marketing organization on dashboard usage, supporting a data-driven mindset.
• Drive the regional implementation of projects in the global data and analytics roadmap
• Advise on suitable measurement strategies based on channel objectives – including but not limited to paid advertising, organic, paid search/social
• Identify ways in which to improve analytical procedure to increase productivity and efficiency
• Ensure alignment globally and a consistent measurement approach across all markets
• Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI
• Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.
• Marketing Analyst CE and MEA
• PageGroup SSC
• A genuine passion for digital analytics
• Strong analytical and data manipulation skills, problem-solving mind-set
• Fluency in English. Excellent written and verbal communication skills
• +3 years of experience in marketing analytics and campaign measurement
• Extensive experience with Microsoft Excel, GA4, Google Big Query, GTM, Power BI, Google Looker Studio and SQL
• Data visualisation / dashboard development experience
• Deep understanding of web analytics including customer segmentation, attribution modelling, and path analysis
• The ability to analyse data from multiple online and offline sources and translate it into commercial actions
• Experience working in a multinational environment with multiple stakeholders, global and local teams is advantageous.
• The ability to communicate analytical insight to internal stakeholders at all levels of seniority
• Display a high level of initiative, be self-motivated and eager to learn
• Minimum of a Bachelor´s degree required
Expected behaviours:
• Collaborative
• Proactive and intellectually curious
• Pragmatic, diplomatic and flexible
• Solution-focused and strong at problem-solving
• Resilient – ability to not be put off by obstacles and resistance.
• Able to manage multiple priorities, make trade-offs and set expectations
• Culturally aware and international in outlook
PageGroup SSC Barcelona
• Grow your career in a multinational environment (+40 nationalities in the SSC)
• Competitive compensation and benefits package in Barcelona, various well-being activity options
Tecnologías: Power BI, Google Analytics, Google Tag Manager
Tipo de Contrato:
Indefinido
Salario: Sin especificar
Experiencia: 3 años
Funciones: Marketing
Descubre más: https://www.tecnoempleo.com/marketing-analyst-page-personnel/power-bi-google-analytics-google-tag-mana/rf-36ad1edf729ea31b034c
