Empresa: Page Personnel
Provincia: Madrid
Población: Madrid
Descripción:
Perfil buscado (Hombre/Mujer)
• Plan, execute, optimize and analyze paid search, Pmax, display, Demand Gen and YouTube campaigns to demonstrate campaign impact and alignment to both channel and business´ objectives.
• Main focus on performance
• Strategic keyword planning experience; making the tie with SEO and SEM and how to capitalize and leverage both.
• Build our keyword strategy as they relate to the customer journey.
• Understand and review our current ad structure to provide the most efficient implementation
• Management of monthly and daily budgets
• Communicate with the design team on new assets and establish a feedback loop to improve new content based on results
• Define and implement the appropriate bidding strategies
• Tracking setup and pixel implementation to ensure accuracy of campaign measurement
• Monthly Google Ads campaigns invoicing
• Collaborate with other teams/departments/agencies to execute the business´ marketing strategy
• Collaborate with other teams (Product, BI, Tech) on projects around bid optimization, automation, incrementality testing, channel attribution and innovation
Performance metrics
• Conversions, conversion rate (impact of campaign on sales)
• Revenues, average order value (AOV)
• Cost KPIs: customer acquisition cost (CAC), cost per clic (CPC), cost per order (CPO), return on ad spend (ROAS)
• General brand awareness / campaign reach measurements
• Digital marketing KPIs (e.g. impressions, amount of clicks, CTR, search impression share)
• Hands on experience executing Google Ads in an inhouse environment
• Advanced English level
Work experience
• Hands on experience executing Google Ads in an inhouse environment
• Experience with building and maintaining performance reports for deeper analysis of campaigns
• Experience with budget forecasting and results predictions
• Previous experience in GTM, GA, or GMP as a whole would be a plus
• Previous exposure to agile ways of working preferred
Education
• Bachelor´s degree in Business, Marketing, Communications, Advertising or equivalent field
Skills and competencies required
• Analyticalskillsandstrategicthinking
• Ability to analyze and translate campaign data into actionable insights
• Strong attention to detail
• Project-and timemanagementskills
• Ability to multi-task and prioritize in a fast-paced working environment
• Organized and proactive
• Goodpresentationandcommunicationskills,bothwrittenand verbal
• Ability to collaborate with both external- and internal stakeholders
• Spanish speaking; English is required.
Entertainment Providers
Temporary position to cover maternity leave, from March to September initially, with a large multinational company in the entertainment sector.Remote work on Thursdays and Fridays.
Tecnologías: Google Ads, SEO, SEM
Tipo de Contrato:
Temporal
Salario: 30000 € – 36000 € Bruto/año
Experiencia: 3 años
Funciones: Marketing – SEO/Posicionamiento Web
Descubre más: https://www.tecnoempleo.com/google-ads-specialist-page-personnel/google-ads-seo-sem/rf-de7518de32d823fbb048
