Empresa: Michael Page
Provincia: Madrid
Población: Madrid
Descripción:
Perfil buscado (Hombre/Mujer)
This position will report to the Marketing Director.
Responsibilities:
• Brand Strategy Development: Develop and implement comprehensive brand strategies aligned with iryo´s objectives, market positioning, and target audience to drive brand growth and equity.
• Brand Identity Management: Ensure consistent brand messaging, visual identity, and tone of voice across all communication channels, including advertising, press, digital platforms, and other marketing channels.
• Market Research and Analysis: Conduct market research, competitor analysis, and consumer insights to identify market trends, customer preferences, and opportunities for brand differentiation and expansion.
• Brand Performance Monitoring: Track and analyse KPIs, including brand awareness, brand perception, market share, and sales metrics, to assess the effectiveness of brand strategies and initiatives.
• Brand Asset Management: Manage brand assets, including trademarks, logos, brand guidelines, and other brand-related materials, to protect and enhance the brand´s equity and integrity.
• Cross-Functional Collaboration: Collaborate with internal teams such as product development, sales, and marketing to ensure brand alignment and integration across all business functions.
• Stakeholder Engagement and Relationship Building: Build and maintain strong relationships with external stakeholders, including customers, media, influencers, and partners, to enhance brand visibility, reputation, and advocacy.
• Proven experience in brand management for a new product/service|4-5 years experience in brand management roles. English B2
Experience and requirements:
• 4-5 years experience in brand management roles, preferably within travel industry, demonstrating a track record of successfully developing and implementing brand strategies.
• Proven experience in developing and managing marketing campaigns across various channels, with a focus on achieving campaign objectives and KPIs.
• Bachelor´s degree in Advertising or Marketing
• Master´s or Postgraduate degree specializing in brand management
• B2 English
Skills:
• Ability to think strategically and develop long-term brand strategies aligned with business objectives and market trends.
• Capacity to generate innovative ideas and concepts for brand campaigns, activations, and storytelling that interacts with the target audience.
• Strong verbal and written communication skills to effectively convey brand messages, collaborate with internal teams, and engage with external stakeholders.
• Ability to lead cross-functional teams, inspire creativity, and drive collaboration towards achieving brand goals and objectives.
• Attention to detail in managing brand assets, ensuring brand consistency, and maintaining brand integrity across all touchpoints.
• Customer-centric mindset with a deep understanding of consumer behavior, needs, and preferences to develop brand experiences that resonate with the target audience and drive customer loyalty.
You will collaborate cross-functionally with internal teams to ensure brand consistency across all channels and touch-points. The successful candidate will have a proven track record in brand management, excellent communication skills, and the ability to thrive in a fast-paced environment. If you are a strategic thinker with a passion for branding and a desire to make a significant impact, we encourage you to apply.
• 10% bonus
• 1 telework day per week
• Work hours on Fridays from 8 AM to 2 PM
• Summer intensive work hours from 8 AM to 3 PM
• Restaurant vouchers: 175 € per month
• Medical insurance
• Company discounts up to 600 €
Tecnologías: marketing,
Tipo de Contrato:
Indefinido
Salario: 36000 € – 45000 € Bruto/año
Experiencia: 3-5 años
Funciones: Marketing
Descubre más: https://www.tecnoempleo.com/brand-manager-high-speed-rail-industr-madrid/marketing/rf-d76113855281b36c864e
