Empresa: Michael Page
Provincia: Madrid
Población: Madrid
Descripción:
Perfil buscado (Hombre/Mujer)
• Develop and execute comprehensive e-commerce strategies aligned with company objectives, focusing on traffic growth, conversion rate optimization, and revenue enhancement
• Develop and implement effective pricing strategies and manage the product catalog along with the e-commerce specialist, ensuring market competitiveness and relevance
• Monitor and analyze key performance indicators (KPIs) to assess e-commerce performance and identify areas for improvement
• Design and execute a calendar-based strategy, leveraging seasonality and market trends to plan promotions, discounts, and product launches, ensuring alignment with customer demand cycles
• Collaborate with the E-commerce Specialist to ensure seamless integration of inventory and supply chain operations with online sales strategies
• Work closely with the B2B Account Managers to develop and implement strategies for upselling, cross-selling, and converting users into subscribers, thereby increasing customer lifetime value
• Ensure an excellent customer experience by monitoring and continually improving customer service standards, maintaining high Net Promoter Scores (NPS)
• Coordinate with the Customer Service team to address and resolve customer issues promptly and effectively
• Oversee and coordinate external agencies managing paid acquisition channels (e.
g., Google Ads, Meta), ensuring campaigns meet Return on Ad Spend (ROAS) and lead acquisition goals
• Supervise SEO activities, collaborating with specialized agencies to improve organic rankings and increase qualified traffic
• Collaborate with the Marketing Specialist to align on CRM initiatives, social media strategies, and campaign execution, ensuring cohesive and integrated communication
• Develop and implement customer retention strategies to enhance customer lifetime value and reduce churn rates
• Analyze customer data to identify trends and opportunities for personalized marketing efforts
• Lead A/B testing and Conversion Rate Optimization (CRO) initiatives in collaboration with internal teams and external partners, implementing data-driven improvements
• Stay ahead of market trends, competitor activities, and emerging technologies to identify opportunities for innovation and maintain a competitive edge
• Foster a culture of continuous learning and improvement within the e-commerce team
• Fluency in English is a must
• At least 6 years of experience, preferably within B2B environments
• Experience: Minimum of 6 years in e-commerce, digital marketing, or revenue management roles, preferably within B2B environments
• Proven track record in managing PandL and achieving revenue targets in e-commerce settings
• Strong analytical skills with proficiency in tools such as Google Analytics, Looker, and CRM platforms
• Experience in managing paid advertising campaigns and CRM strategies
• Excellent leadership and project management abilities, with a collaborative approach
• Fluency in Spanish and English
Multinational beauty company.
Career opportunities
Tecnologías: Google Ads, Meta, SEO
Tipo de Contrato:
Indefinido
Salario: 54000 € – 60000 € Bruto/año
Experiencia: Más de 5 años
Funciones: Marketing – SEO/Posicionamiento Web
Descubre más: https://www.tecnoempleo.com/ecommerce-growth-manager-michael-page/google-ads-meta-seo/rf-f4d21cce220e03a55549
